Swarovski Celebrates Spring-Summer 2025 Campaign With Ariana Grande

For Spring-Summer 2025, Academy Award nominated, global pop icon and Brand Ambassador, Ariana Grande, embodies the Mathemagical world of Swarovski – a fantasy world of color and light, transforming in a metamorphosis that reflects creativity, savoir-faire, and joyful self-expression. In celebration of the House’s 130th year, Swarovski Global Creative Director Giovanna Engelbert reinvigorates the concept of Metamorphosis, using beauty as a medium to showcase Swarovski’s stylistic evolution and cement its iconic status.

Appearing in her third campaign for Swarovski, Ariana undergoes a transformation
through light-filled jewelry. Marking a departure from Holiday 2024’s Party of Dreams
and the Ariana Grande x Swarovski Capsule collection’s Old Hollywood-inspired glamour, this campaign sees Ariana explore the symbiotic relationship between style and self-expression in images lensed by Mert and Marcus and rooted in the highly curated popstyle of the 1960s.

The collection and campaign pay homage to high fashion aesthetics, the dynamic nature
of crystal, and the House’s enduring ability to shape the pop culture conversation. The
power of Swarovski’s savoir-faire shines through joyful pieces that span the full
spectrum of creativity.

Giovanna Engelbert says, “I’m intensely drawn to pop culture and the role of jewelry
within it — it has the power to transform not just how you look, but how you feel. My
vision is to create a new jewelry culture that is high-impact, fresh, and sharp; Ariana
embodies this with both beauty and boldness that turns each piece into a symbol of
radiance, movement, and joy.”

Ariana Grande says, “I’m so excited that my creative journey continues with Swarovski,
and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign.
Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly
uplifting and joyful.”

Signature Swarovski families highlight their distinctive DNA while evolving to embrace
new colorways, fantastical forms, and emerging materials for the season. The iconic Millenia family continues to explore the color wheel with the introduction of a fresh cut lilac shade and is complemented by the technicolor romance of Idyllia, the playful pop candy of Dulcis and the ultra-versatile Chroma. Explore the New Spring-Summer 2025 Collection

Millenia
An icon for an icon. Ariana embodies the essence of Millenia with the debut of fresh cut
lilac hues. A shade symbolic of magic, mystery, and regality, each lilac stone is hand-set
in gold-tone hardware and serves as a love letter to crystal in bold yet timeless Rivière
silhouettes. Combined with Ariana’s pure star power, it forms a high fashion fantasy.

Idyllia
Stepping into Swarovski’s Mathemagical garden, Ariana shows her softer side in Idyllia
which offers a window into the sophistication and imagination of Swarovski’s signature
savior-faire. Intricately placed crystal petals – each enriched with expertly laid crystals in
various techniques – form otherworldly flowers and butterflies to create a vision of
technicolor romance. Ariana remains sensual, sweet, and cool while modelling pieces
that demonstrate Swarovski’s savoir-faire at its most complex.

Dulcis
Pop icon meets pop candy as Ariana embraces the playful energy of Dulcis. Color, candy,
and creativity collide in vibrant resin-based jewelry, inlaid with bold crystal, that’s
designed to be layered to your heart’s delight. Unexpected sweetness bursts forth in
pieces both light and luxurious.

Chroma
Featured alongside Dulcis in a playful candy-colored story for the season, Chroma
delivers bold, chromatic expressions for every occasion. Within this family, Chroma Twist
debuts as Swarovski’s first collection made with circularity in mind – featuring at least
50% Swarovski ReCreatedTM Crystals, at least 90% recycled metal, and designed to switch
color and style for increased longevity of wear.

Mzansi Pulse

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Swarovski celebrates Spring-Summer 2025 campaign with Ariana Grande

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