South Africans may be paying more at the pump this week, but bp is making sure motorists can still enjoy a little pick-me-up along the way. Aimed at easing some of the everyday pressure consumers are facing, bp is reducing the price of Wild Bean Café coffee by the same amount as this month’s fuel price increase, from the 3rd to the 14th of June 2026.
While the relief may be small, the message is simple, even during challenging economic times, South Africans still deserve moments that help them recharge.
Coffee remains a staple in many South African households. According to research by Eighty20, drawing on MAPS survey data, 22.7 million South Africans drink some form of coffee daily, even as inflation continues to place pressure on household budgets.
“We know many South Africans are feeling the pressure of rising everyday costs. While we cannot change the broader cost-of-living realities, we wanted to offer motorists a small moment of comfort and relief this week,” said Domnick Nkhatu, Senior Manager for Convenience Trading at bp Southern Africa. “For many people, a good cup of coffee is part of getting through a busy day – it’s how people fuel up for long commutes, early starts, demanding shifts, school runs and everything in between.”
Recent industry research shows that 849 forecourts in South Africa now host supermarket-branded stores, a 26% increase over five years, reflecting the growing role of service stations as convenience destinations beyond fuel.
Nkhatu adds: “Consumers are using forecourts for more than fuel alone, with food, grocery and grab-and-go purchases becoming a more important part of the overall offer.”
The limited-time offer will run at participating bp service stations with Wild Bean Cafe outlets nationwide.