Today, Ed Sheeran releases his brand-new album Play (listen here). To celebrate the release, he has dropped the official video for his new single “Camera”, starring Phoebe Dynevor (watch here).
Ed Sheeran’s epic new single “Camera” — co-produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Post Malone) and Louis Bell (Justin Bieber)— reinforces Sheeran’s mastery of balladry and lyrical depth. Inspired by his wife Cherry, the track exudes reverence and serves as a celebration of deep connection. Directed by longtime collaborator Emil Nava, the official music video – starring Sheeran alongside Bridgerton’s Phoebe Dynevor – portrays the early stages of a romantic relationship.
Shot entirely on iPhone from the characters’ perspectives, the video depicts the raw spontaneity and thrill of new love as they explore Croatia’s picturesque Old Town, cruise on a moped, bar-hop into the night, and even share the stage at one of Sheeran’s stadium shows.
Today, Ed Sheeran releases his new album, Play. After closing the chapter on his Mathematics series, Sheeran is stepping boldly into a fresh new phase for 2025. An artist who is constantly evolving, Play finds Sheeran exploring new musical ground through collaboration with producers and musicians from across the globe, as well as diving deeper into the timeless sounds and themes that have made him one of the world’s best-loved pop artists.
Inspired in part by his exposure to Indian and Persian musical cultures – and their surprising connections to the Irish folk tradition he grew up with through shares scales, rhythms, and melodies – he has explored a borderless musical language that has given the album a fresh, distinctive edge.
On more familiar ground, Sheeran reminds us why he remains one of the most influential singer-songwriters of his generation, as he deliveries a series of tracks that speak to his wholehearted balladry. The result is a collection that plays with both the familiar and new, creating an exciting bold, pop-driven sound that feels transformative.
Tonight, Friday 12 September at 5pm BST, Ed Sheeran will head to NPR’s offices for a special livestreamed Tiny Desk performance, where he’ll play a selection of new music on his loop station in the first-ever livestreamed Tiny Desk concert of this scale. Fans can tune in here.