The event brought together leading creators, culture shapers and industry experts for an immersive experience that highlighted the science, care, and confidence behind Dove’s latest innovation.
The #Skintentional campaign, launched alongside the new deodorant, aims to encourage women to treat their underarms with the same care as the rest of their skin.
Research shows that many women experience underarm skin concerns, yet few products address both the functional and skincare needs of this sensitive area. Dove Advanced Care Even Tone Deodorant fills this gap, providing effective, gentle care and supporting women in feeling confident and comfortable in their own skin.
“For too long, underarm care has been about hiding and minimising. Dove Advanced Care is about confidence that lifts you higher,” said Dove Innovation Deploy Lead, Unilever, South Africa. “When care is this good, there’s no need to hide. Women can wave, dance, cheer, hug and high-five with arms raised high and confidence to match.”
The #Skintentional Padel event, hosted by Dove, was designed to flip the script on underarm care. Guests were treated to a dynamic padel tournament, where every smash, swipe and victory pose was a celebration of smooth, protected, eeven-toned underarms.
The event’s exclusive guest list included creators such as Thickleeyonce, Kayise Ngqula and game changers who are leading this movement, sharing their experiences and inspiring others to be #Skintentional about their skincare routines.
A highlight of the event was the interactive scientific booths, where R&D experts demonstrated Dove’s breakthrough Pro-Ceramide technology. The demos offered a tangible, real-time look at how Dove Advanced Care works beneath the surface.
The event reinforced Dove’s message that underarm care should be intentional, empowering, and rooted in science.
“Dove is not in the business of surface-level beauty. We lead with care that’s powered by science,” said Anele Maphanga, Head of PR for Beauty, Wellbeing and Personal Care at Unilever, South Africa.
“With Dove Advanced Care, we’re inviting women to bring the same intentionality to their underarm care as they do to the rest of their skincare routine.”
From small daily achievements to major milestones, Dove Advanced Care is designed to support women every step of the way, providing care that keeps up with busy lifestyles and confidence that empowers.
Dove Advanced Care Even Tone Deodorant is now available at leading retailers nationwide.
