This September, adidas and BAPE® have come together to celebrate the future of soccer with a collection that blends the Japanese label’s loud streetwear sensibility with American spirit to ignite the borderless community energy surrounding the world’s most popular sport.
The collection is headlined by two bold takes on adidas’ pinnacle Soccer cleats: the Predator Elite FT Firm Ground and the F50 Elite Firm Ground. The game-changing adidas Predator Elite, with its instantly recognizable fold-over tongue, is reimagined in BAPE®’s signature green ABC CAMO with gold stripes, a shark graphic on the lateral, alternating gold logos on the tongues, and ABC CAMO sockliners. The pioneering F50 Elite, meanwhile, boasts an ABC CAMO upper in a blue to pink gradient treatment, a shark graphic on the medial, all-over print clear stars, and alternating pink and blue sockliners.
Matching the energy of the performance footwear selection, the apparel offering takes streetstyle to the pitch with ABC CAMO jerseys, shorts, and tights, as well as a BABY MILO® soccer tee.
Designed to turn heads, the accessories selection comprises an ABC Camo duffle bag, co-branded GORE-TEX gloves with BAPE STA™ grip detailing on the palm, and a BABY MILO® shoulder bag.
Moving from the field to the street, BAPE® has brought its distinct lens to the iconic adidas Originals Samba sneaker. First made for soccer and now a certified lifestyle icon, the legendary Japanese label have reimagined the classic silhouette with an aniline grained leather upper – all-the-while swapping out the signature suede toe box overlay for a SKULL STA face in a rubber finish.
The right shoe then features a BAPE STA™ on the lateral, with 3-Stripes on the medial, while the left shoe boasts the inverse treatment. Each pair is completed with gold foil detailing, co-branded camo sock liners, and is available in two distinct colorways: white with black and grey details, as well as black with white accents.
Blending performance and lifestyle, the campaign showcases a vibrant and diverse cast that embodies both elements. The face of the campaign is former Brazilian football star Marcelo Vieira, bringing charisma and authenticity to the spotlight. Marcelo is a Real Madrid legend who redefined the left-back role with unmatched skill, creativity, and attacking vision. In 15 years at the Bernabéu, he won 25 major trophies, blending Brazilian flair with relentless determination, and became a global icon – a symbol of joy, passion, and the beauty of the game.
The adidas and BAPE® soccer collection arrives on 6th September, available in limited quantities at adidas.co.za and Sandton Halo store, with retail prices starting from R749-R5999.