As we step into 2026, the South African Social Media Awards (SASMA) proudly announces the official commencement of a new and exciting season.
This year represents growth, refinement, and strategic elevation as we continue to celebrate excellence across Africa’s digital landscape. With 25 competitive categories recognising brands, influencers, creatives, athletes, and digital pioneers, SASMA remains committed to honouring impact, innovation, and authenticity in the online space.
Key Dates
March 2026: Official Launch
The SASMA 2026 season officially kicks off in March with our launch announcement, outlining nomination procedures, campaign themes, partnership opportunities, and important deadlines.
Mid-Year: Nominee Announcement Event
Following the launch, we will host our Nominee Announcement, a key engagement moment where shortlisted nominees, partners, and stakeholders gather to connect, collaborate, and celebrate their achievement ahead of the main awards night.
21 November 2026: Main Awards Ceremony
The highlight of our calendar. The 2026 Awards Ceremony will take place on 21 November, where we celebrate the most impactful voices and brands shaping the digital space.
Our Judging Panel
SASMA maintains a strong commitment to credibility and transparency. Our 2026 judging panel will consist of respected industry professionals with expertise across digital marketing, media, branding, and content creation. Official confirmation of judges will be announced on our social channels in the coming weeks.
Our Vision for 2026
This year, SASMA is focused on:
- Elevating our brand identity and digital presence
- Strengthening strategic partnerships
- Expanding community engagement
- Ensuring a credible and transparent judging process
- Creating meaningful opportunities for creators and brands
SASMA is more than an awards platform—it is a growing network dedicated to empowering the digital ecosystem.
We invite our community, partners, and supporters to join us as we embark on this journey toward November 2026.
The stage is set. The season begins.
