Miaou and adidas Originals continue their defiantly feminine take on sporting codes with their latest collaboration. Founded by Alexia Elkaim, Miaou is rooted in a defiantly feminine, body-confident vision that has redefined modern empowerment through fashion. Infused with a confident, expressive spirit, the collection channels a modern interpretation of the sideline style attitude, presenting silhouettes that exude presence and celebrate a distinctly empowered sense of femininity.
As the world looks ahead toward a summer of football, Miaou looks back to one of the sport’s most iconic style eras. With the early 2000s at its heart, the second collaborative collection between Adidas Originals and Miaou pays homage to the glamour and feminism of the off pitch style that turned footballers’ support into a cultural statement.
Fully embracing, and then bringing a modern edge to 2000s energy, the footwear offering features Miaou’s unique take on the era defining Megaride silhouette. Opting for a smooth leather upper with a sleek zip enclosure, the Miaou Megaride is finished with silicon embossed stripes, debossed co-branded details, and is available in two colourways: silver with orange accents and baby blue with silver accents.
Sideline style then takes center stage as the apparel selection comprises a jersey, a corset, and a pair of nylon track pants. First up, the Miaou Jersey features a ‘Miaou Sport’ silicon print sponsor graphic and custom crest, with a rounded hem, slim fit, and matte piping. Next, the Miaou Corset contrasts sport and style with bungee cords on the side panels, engineered elastic shoulder straps, and embroidered co-branding. Finally, the Miaou Nylon Pant takes a football tracksuit and reimagines it with concealed zippers and embroidered branded details.
Bringing the conceptual focus of the collection to life is a campaign starring footballer Riccardo Calafiori and model Alyson Dubey. Captured in the style of 2000s era paparazzi photos, the images celebrate and reclaim the off pitch supporters aesthetic through the lens of modern feminine expression.
The latest Adidas Originals x Miaou collection is available on adidas.co.za starting from R2199- R3599.
