Winter deserves its own celebration. That is the thinking behind CemAir’s twelve days of Christmas in July, and Starbucks is joining the fun.
The idea has quietly become one of the best-loved traditions on the calendar here. It lands at exactly the right time, in the coldest, darkest stretch of the year, when a bit of festive cheer goes a long way. Dark mornings, early nights and summer still months away. The perfect moment to give people something to look forward to.
Today, a Starbucks hamper worth R2 000 is up for grabs. There are few better ways to get through a chilly start than a good coffee in your hands.
The giveaway runs across CemAir’s social channels, with a new prize revealed every day for twelve days. Entries are through a dedicated landing page on CemAir’s website.
For Starbucks, the fit is a natural one. The brand has built its presence here on the small rituals that shape a day, the early start, the catch up with a friend, the cup that makes it all a little easier. A giveaway like this one sits comfortably in that space.
“At CemAir, we believe travel is about creating memorable experiences, both in the air and on the ground. Christmas in July has become a fun way for us to surprise and thank our customers during the middle of winter, and partnering with a globally recognised brand like Starbucks adds even more warmth to the campaign. We are delighted to bring together two brands that are committed to making everyday moments a little more enjoyable.”
Shaniel Singh, Chief Commercial Officer, CemAir
“Christmas in July is all about bringing a little warmth and joy to the middle of winter, which makes this collaboration with CemAir a perfect fit for Starbucks. As we celebrate Christmas in July across our stores, we are delighted to extend that festive feeling beyond the coffeehouse and give customers another reason to enjoy the season.”
Daniela Jordaan, Marketing Co-ordinator, Starbucks South Africa
Full terms and conditions are on CemAir’s website.