Backed by Hisense South Africa’s established service network, Toshiba TV introduces a curated range of premium televisions and electronic accessories, combining decades of Japanese craftsmanship with advanced display technology.
Toshiba TV has officially entered the South African market, offering consumers access to a carefully curated range of premium televisions and electronic accessories. Combining decades of Japanese engineering excellence with cutting-edge display technology, Toshiba TV delivers exceptional entertainment experiences backed by trusted local service, support, and manufacturing capabilities.
The launch marks a significant addition to South Africa’s consumer electronics landscape, one defined not by volume or noise, but by a deliberate commitment to quality, longevity, and meaningful performance.
Advanced Technology, Purpose-Built for Performance
At the heart of the Toshiba TV range is the acclaimed REGZA Engine, an intelligent image processing platform that analyses and optimises content in real time. Whether streaming, gaming, or watching live sport, viewers benefit from exceptional picture accuracy, natural motion clarity, and true-to-life colour reproduction.
The South African range includes:
The REGZA TV lineup spans multiple series designed to deliver immersive picture quality, smart performance, and premium audio across a wide range of screen sizes:
- V35R Series (32”–50”) – REGZA Engine, Dolby Audio, and eco-friendly packaging. From R2 499 – R3 499.
- C350R Series (43”–85”) – REGZA AI Picture, QLED Colour, Game Mode, REGZA Power Audio, and Dolby Vision/HLG. From R4 999 – R13 999.
- M450 Series (55”–100”) – REGZA AI Picture, QLED Colour, REGZA Engine ZR, Game Mode, Dolby Vision Gaming/HDR, and REGZA Power Audio. From R5 499 – R15 999.
- Z670R Series (55”–100”) – Premium performance with REGZA Engine ZRi, AI Picture Optimiser, Dolby Vision IQ/HDR10+, Game Mode Pro with VRR, 360 Surround Upscaling, and REGZA Bass Woofer (selected sizes). From R7 999 – R34 999.
Craftsmanship as a Philosophy
Beyond specifications and features, Toshiba TV is shaped by two enduring Japanese principles: monozukuri, the art and soul of making things well, and takumi, the lifelong pursuit of mastery and craft. These values inform every design decision, every engineering choice, and every product in the range.
The result is a product range that prioritises intention over excess, built for consumers who notice the difference between technology that simply functions and technology that genuinely performs.
“The Japan South Africans already admire is built on craftsmanship, integrity, and attention to detail.” shares Luna Nortje, Deputy General Manager at Hisense South Africa. “Those same qualities are embedded in every Toshiba product. We are excited to bring that philosophy into South African homes through a range that combines premium technology with timeless design.”
World-Class Products, Local Support
South African consumers will benefit from full after-sales support through Hisense South Africa’s established national service network. Warranty claims, repairs, spare parts, and customer care are managed locally, ensuring a premium ownership experience from purchase through to long-term use.
Where to Buy
Toshiba TV products are available through leading retail and e-commerce partners across South Africa, making it easy for consumers to access world-class entertainment technology backed by trusted local support.
Available at:
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Furnmart
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New World
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Fair Price
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Makro
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Game
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Takealot
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HiFi Corp.
Toshiba TV’s distribution network, comprising leading partners such as Atlas, Rectron and Esquire, enables nationwide availability while ensuring consumers benefit from knowledgeable product guidance, accurate information and trusted service at every stage of the customer journey.
Commitment to South African Communities
As part of the Hisense Group, Toshiba TV will support community development programmes in South Africa, building on Hisense South Africa’s established record of CSR work across vulnerable communities, youth development, healthcare, and cultural engagement. These programmes and projects are underpinned by Hisense’s manufacturing facility in Atlantis, which has created over 1,000 direct jobs and recently launched a year-long learnership programme giving 100 young people from the local community hands-on work experience and skills development.