The Pilanesberg region has built a reputation as one of South Africa’s top safari destinations, attracting visitors from around the world eager to see the big five and experience the bush. But while game viewing remains a major drawcard, a new layer of tourism is being added. It places local culture, history and community at the centre of the visitor experience.
Kgosi Nyala Pilane, leader of the Bakgatla ba Kgafela, said the time had come to broaden what tourism in the area could offer. “Safaris will always be a part of what brings people here,” he said. “But we are now adding to that. Visitors want to know the people. They want to understand where they are, not just what they see through a pair of binoculars.”
Recently the community has opened two museums. One focuses on the history of the tribe and the role of traditional leadership, while the other explores Bakgatla customs, including food, cultural practices and daily life. Heritage tours now take visitors from nearby lodges and resorts to these museums. “Tourists are looking for more. The feedback has been encouraging,” said Pilane. “Many international visitors are surprised at how much there is to learn here. They come for the animals, but they leave remembering the stories and the people.”
The heritage initiative is part of a wider plan to build an inclusive tourism economy, one that involves the community directly. “Our short term goal is to get more of our people participating in tourism,” said Pilane. “That means creating jobs as guides, storytellers, cooks, crafters and anything that connects what we know with what visitors want to experience.”
In the long run, Pilane said, the aim is to grow this side of tourism to stand alongside the safari industry, as an enhanced experiential layer. “We are building on top of what is already a strong attraction. What is on offer is something you cannot get in the bush. A human connection, a cultural understanding. That makes the whole experience richer for everyone.”
Plans are also in motion to work with government to improve road infrastructure and increase safety measures to support tourism growth. “We want tourists to feel comfortable and confident coming into our villages,” he said. “The community will also play a leading role in keeping these spaces welcoming and safe.”
Pilane said the expansion of tourism was about more than economics. “It is also about pride. For too long our heritage has sat on the sidelines. Now it is front and centre. We are showing that our stories, our customs and our knowledge belong in the tourism experience.”
As tourism continues to grow in the Pilanesberg region, the Bakgatla ba Kgafela want to ensure that visitors leave with more than photographs but also with an understanding of where they have been, said Pilane.
