Oakley Unveils New Standalone Store

EssilorLuxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear is proud to announce the opening of its first standalone Oakley AFA (Apparel, Fashion and Accessories) store in Cape Town. Oakley’s apparel is crafted with the same performance-driven approach as its eyewear, prioritizing innovation, durability and functionality.

Located in Cape Town’s largest mall, Canal Walk, the new retail space marks the brand’s expansion into the South African market, bringing its distinctive collection of Apparel, Fashion and Accessories to the Mother City.

Set to open its doors on Friday, 5 September, this store reflects Oakley’s commitment to serving the modern consumer who values both style and functionality in their daily journey. The brand’s philosophy centres on understanding the needs of today’s mobile lifestyle, targeting those who value technical performance with modern, street-inspired style.

“Cape Town represents the perfect market for the first local AFA store. The city’s unique blend of urban sophistication and outdoor adventure culture aligns perfectly with our brand appeal,” says Sade Anter, Senior Brand Manager at EssilorLuxottica.

“We’re excited about this store opening as it demonstrates our commitment to offering high-quality, performance-driven products that connect with today’s active consumers,” adds Anter.

Mzansi Pulse

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Oakley Unveils New Standalone Store

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