Woolworths has reaffirmed the brand’s dedication to value through a significant price investment in its Kids and Baby range. This bold move underscores the brand’s commitment to being a truly customer-first retailer, as they drive affordability while maintaining the trusted Woolies quality shoppers know and love.
Woolworths shoppers can now look forward to paying significantly less for key items across the kids and baby range, when they swipe their loyalty cards (both WRewards and MyDifference apply). To put this price investment in perspective, a two-pack of t-shirts will now cost up to R50 less, and denim shorts are up to R40 less – a meaningful saving for customers.
“Parents want style, quality, and value – without compromise,” says Sonia Battista, Woolworths General Manager of Fashion. “This investment allows us to deliver just that. Whether it’s everyday basics, character-driven pieces, or beautifully made shoes, our customers can now access even greater variety at prices that work harder for their families.” In addition to sharper price points, Woolworths MyDifference members can unlock exclusive discounts and offers, ensuring even greater value for families who choose Woolies.
To make shopping even simpler, customers are invited to look out for the “New Lower Price” sticker – helping customers easily identify which kids items form part of the MyDifference offer, and ensuring value is visible at every touch point.
The investment also reflects Woolworths’ broader ambition: to redefine value in fashion retail, ensuring that quality and design remain accessible without compromise. By combining customer insights, thoughtful design, and a considerable investment in price, Woolies is delivering a kids and baby apparel range that balances affordability with the elevated experience the brand is known for.
“Every decision we make comes back to our customers,” adds Battista. “Families trust Woolworths to deliver clothing that not only looks great, but lasts longer. This step is about meeting those expectations at even better value, ensuring Woolies is the first choice for parents across South Africa.”
