Get ready to discover your new go-to running gear at this year’s Sanlam Cape Town Marathon Expo. The official Sanlam Cape Town Marathon collection by adidas is built for athletes chasing limits and breaking records. Lightweight, breathable, and made for style, it’s crafted to support every stride on your journey to the finish line, consisting of race tees, singlets, jackets, and Adizero Boston 13 shoes.
Thanks to adidas, this year’s Sanlam Cape Town Marathon Expo will feature more than just world-class running footwear and apparel. Marathon participants and supporters will also have the opportunity to purchase two limited-edition beaded bracelet designs available in official Sanlam Cape Town Marathon colours and the special 2025 Sanlam Cape Town Marathon palette, with all proceeds going directly to gender equity programmes.
Each bracelet holds more than symbolic value. Handmade by survivors of Gender based Violence at the Saartjie Baartman Centre for Women & Children in Manenberg, Cape Town. In collaboration with local jewellery brand Black Betty Design, the initiative provides meaningful income opportunities and amplifies the voices of survivors, weaving resilience and empowerment into every bead.
“Sport has the power to unite and inspire, but it also has the responsibility to drive change,” said Tom Brown, Senior Brand Director at adidas South Africa. “By wearing this bracelet on race day, every runner and supporter becomes part of a movement to combat GBV in South Africa.”
Purpose Behind the Beads
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100% of proceeds from bracelet sales will go to the Kolisi Foundation, which champions programmes dedicated to combating GBV and supporting survivors.
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Each bracelet design carries a deeper story, both designs feature the adidas TriBar Logo and the Sanlam Cape Town Marathon Flame; these bracelet combines stones of deep symbolic value.
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Limited edition adidas beaded bracelet is made from Red Turquoise, a talisman of vitality, courage, and empowerment. Fossil Stone formed from ancient coral, representing endurance, patience, and transformation.
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Beaded bracelet in Race Colours is crafted from Yellow Agate, radiating positivity, clarity, and protection. Blue Turquoise symbolising healing, balance, and communication.
This initiative invites the running community to stand against GBV powerfully and visibly. By wearing the bracelet during the marathon, runners can showcase their support for survivors while carrying the spirit of resilience, empowerment, and unity through every kilometre.
The Sanlam Cape Town Marathon collection is available at the Expo, select adidas stores, adidas.co.za, and the adidas app.
The Sanlam Cape Town Marathon Expo will take place at DHL Stadium from Thursday, 16 October to Saturday, 18 October 2025, with bracelets available exclusively at the adidas stand.
