Safilo Debuts In South Africa With Exclusive Media Showcase

Safilo Group, the Italian-born global eyewear leader with over 90 years of heritage, has successfully hosted two exclusive media engagements in South Africa – on 9 October at The Palazzo Hotel, Johannesburg, and 16 October at The Cellars-Hohenort, Cape Town.

The elegant brunch events introduced leading fashion, lifestyle, and business media to Safilo’s world of luxury, fashion, sport, and lifestyle eyewear. Each occasion showcased the Group’s diverse global portfolio, highlighted key market trends, and featured a major announcement – the forthcoming launch of Victoria Beckham Eyewear in 2026.

The highlight of both mornings was the unveiling of Victoria Beckham Eyewear. A refined luxury collection for women that embodies confidence, sophistication, and timeless elegance. Blending Beckham’s signature minimalist design with Safilo’s renowned Italian craftsmanship, the line will debut globally next year.

“With icons like Carolina Herrera, Marc Jacobs, and now Victoria Beckham, Safilo strengthens its position at the very heart of luxury eyewear,” said Cindy Veldsman, Country Manager for Safilo South Africa.

The presentations also explored the global style movements defining eyewear today:

Bold shapes and fashion integration through Marc Jacobs, Etro, Carolina Herrera, and Kate Spade.
Self-expression and mood through David Beckham, Levi’s, Missoni, Moschino, and Polaroid.
Everyday culture and celebrity-driven style via Carrera, Carrera Ducati, Polaroid, and Tommy Hilfiger.
Innovation, sustainability, and heritage demonstrated by BOSS and HUGO’s timeless precision, Under Armour’s performance design, and eco-conscious collections from Polaroid and Levi’s.

Safilo also reaffirmed its commitment to sustainability, spotlighting initiatives such as The Ocean Cleanup Sunglasses (crafted from Pacific Ocean plastic waste), Polaroid Renew (made with recycled materials), and Under Armour Eyewear (using 50% recycled Tritan Renew). The Group has pledged that by 2025, 25% of all new collections will use certified sustainable materials, and by 2030, it will reduce direct emissions by 70% while achieving 100% renewable electricity.

Founded in 1934 in Italy, Safilo Group is one of the world’s leading players in the eyewear sector, operating across 40+ countries, distributing in 70 partner markets, and present in nearly 100,000 points of sale globally. Its portfolio includes house brands Carrera and Polaroid, alongside licensed collections for BOSS, Hugo, Carolina Herrera, David Beckham, Tommy Hilfiger, Kate Spade, Marc Jacobs, Etro, Missoni, Moschino, Levi’s, Under Armour, and Victoria Beckham (launching 2026). Guided by its purpose – See the world at its best — Safilo continues to blend Italian heritage with global innovation.

Mzansi Pulse

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Safilo Debuts in South Africa with Exclusive Media Showcase

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