The product offering features 100% Cotton Non-Stretch Denim in a substantial 14 oz. fabrication, ensuring the authentic feel and durability that defines premium Levi’s® construction. The expansive 501® family includes the Original and Loose, offering fit options for a timeless denim staple.
“The launch of 501® Loose marks an exceptional moment in the silhouette’s iconic history,” said Janine Chilton-Faust, Global VP of Men’s Design at Levi Strauss & Co. “We’ve maintained every element that makes a 501® so beloved while offering a more relaxed aesthetic that creates space for a new generation to discover why this jean has remained so culturally relevant.”
The introduction of 501® Loose addresses the growing demand for relaxed fits while honoring the craftsmanship and heritage that built the Levi’s® legacy. Whether styled with crisp button-downs for elevated casual looks or paired with vintage tees for effortless authenticity, the 501® Loose delivers versatility without compromising the timeless appeal of the world’s original jean.
The 501® Loose is available for purchase on Levi.co.za and select Levi’s® Stores.
