The wait is over. South Side Hard Soda is thrilled to announce the arrival of the newest flavour: Watermelon Twist; the brand’s most anticipated drop in months. After a carefully planned hiatus, South Side is back stronger than ever, with a launch that captures the essence of summer: refreshing, bold, and impossible to resist.
Following weeks of speculation and a subtle teaser campaign across socials that had consumers guessing, Watermelon Twist arrives as the perfect addition to the South Side flavour family. Delivering the crisp, juicy sweetness of ripe watermelon with a natural flavour, balanced sweetness and no artificial taste, the latest release captures everything consumers have come to expect from South Side: refreshing flavour, easy drinking and a personality that never takes itself too seriously.
Watermelon Twist represents more than just a new SKU. It’s the latest chapter in a growing story that has seen South Side rapidly establish itself as a standout player in the South African RTD (ready-to-drink) market. The launch comes just weeks after South Side announced its national expansion across more than 2,000 retail doors and significant investment in local production, proving that the brand isn’t simply back on the shelves… It’s building serious momentum.
“We’ve been listening to our community, and the demand for new flavours has been loud and clear, ” says Director Trent Varejes. “Watermelon Twist proves we’re not slowing down. We’re evolving, staying irreverent and giving our community exactly what they’ve been asking for. This is just the warm-up.”
If the brand’s recent trajectory is anything to go by, this won’t be the last surprise consumers can expect. With expanded national distribution, strengthened production capabilities and an appetite for pushing boundaries, South Side is proving it’s entering its most exciting phase yet.
Watermelon Twist will be available at Tops at SPAR, Pick n Pay Liquor, Norman Goodfellows, Ultra Liquors, Liquor City and selected retailers nationwide.
For more information on products or store locators, visit the South Side store locator.
