L'Oréal South Africa Unveils Beauty University: A Revolutionary Consumer Engagement Experience

L'Oréal South Africa is proud to announce the launch of
Beauty University, a groundbreaking one-day event set to transform the beauty landscape
for consumers. Taking place on Saturday, 28 June 2025 in Johannesburg, Beauty University
promises an immersive and educational experience, bringing consumers closer than ever
before to the heart of L'Oréal's iconic brands.

Anticipating an attendance of 2000 beauty enthusiasts and influencers, Beauty University is
an unprecedented initiative, hosted directly by L'Oréal South Africa, offering exclusive
access to the latest innovations, expert insights, and unparalleled brand engagement from
L'Oréal Paris, Garnier, Maybelline, and Dark & Lovely.

Attendees will have the opportunity to:

Engage with Experts: Learn directly from brand experts about the science, application, and benefits of L'Oréal's diverse product portfolio.

Attend Masterclasses: Participate in hands-on masterclass sessions designed to enhance
beauty skills, unlock insider tips and tricks, and master the latest trends.

Experience Exclusive Access: Be among the first to discover new product launches,
receive personalized consultations and enjoy interactive brand experiences.

Immerse in Iconic Brands: Dive deep into the world of L' Oréal Paris, Garnier, Maybelline, and Dark and Lovely, gaining a comprehensive understanding of each brand' s unique identity and offerings.

How to secure your ticket:

Tickets to Beauty University are exclusively available through a unique entry mechanism:
Consumers can stand a chance to win a ticket by purchasing a pre-determined basket of
products from any of the four participating brands and entering their proof of purchase
through a WhatsApp line (+27 81 010 0429.). Entries are open until 16 June 2025 or until
stocks last. Products available at any participating retailer.

Participating Brands & Qualifying Products:

Garnier: Purchase one Garnier Even & Matte Vitamin C Booster Serum 30ml, any Garnier Mineral Anti-perspirant Roll-on 50ml and a Garnier Super UV Invisible Serum Sunscreen SPF50+ 30ml.
Dark & Lovely: Purchase both the Dark and Lovely Pro-Renew Hair Serum 50ml and the Dark and Lovely Pro-Renew Hair Oil 100ml.
Maybelline: Purchase one Maybelline Superstay 30H Lumi-Matte Foundation and one Maybelline Superstay Vinyl Ink Lipstick.
L’Oréal Paris: Purchase any two of the following three products: L’Oréal Paris Glycolic Bright Instant Glowing Face Serum 30ml, any L’Oréal Paris Telescopic Mascara, or L’Oréal Paris Elvive Hyaluron Plump Replumping Serum Spray 150ml.

Mzansi Pulse

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L’Oréal South Africa Unveils Beauty University: A Revolutionary Consumer Engagement Experience

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