On the eve of International Children’s Day last week, Hisense SA officially launched the “Bright Futures, Safe Hands” national electrical safety education campaign at Tembisa Primary School in Johannesburg. As a key initiative under Hisense’s corporate social responsibility (CSR) efforts in South Africa, the program aims to empower young people with essential electrical safety knowledge, addressing potential hazards and fulfilling the company’s commitment to “growing together with Africa.”
In some parts of South Africa, aging electrical infrastructure and informal wiring practices have led to frequent electrical accidents involving children. Hisense SA’s research revealed that a lack of safety education further exacerbates these risks. “This is not an isolated community issue but a systemic challenge requiring collective societal action,” said Luna Nortje, Deputy General Manager of Hisense SA, during the event. “As a company rooted in South Africa for 31 years, Hisense firmly believes education is the most inclusive solution. We’re not just here to provide quality products, we’re here to safeguard the next generation of Africa.”
During the planning phase, Hisense SA’s technical experts from the Quality and Service Department collaborated with local educators, community representatives, and electrical safety advisors to tailor the training to South African children’s needs. The curriculum, designed to be simple and practical, incorporates real-life scenarios to help children identify common electrical hazards, such as frayed wires and improper socket usage, and learn basic emergency response measures. At the event, Hisense’s service team used interactive simulations and hands-on experiments to teach children practical skills, including recognizing exposed wiring, safely using household appliances, and handling emergencies.
“At Hisense, we believe brand responsibility must go beyond products, it should empower communities and protect futures,” said Wang Han, Head of Quality and Service Management at Hisense SA, in a media interview. “As a company embedded in South Africa, we see ourselves not only as a technology leader but also as a responsible neighbor, driving initiatives that deliver tangible, lasting change.”
Beyond delivering high-quality home appliances, the company has implemented systematic CSR programs to give back to local communities. For instance, South Africa’s first Television Museum was curated by Hisense, and not only showcases the evolution of home appliances but also partners with organizations like Yuchen Education Aid to support public welfare education initiatives, reflecting Hisense’s commitment to the youth of the next generation.
Since its launch in 2024, Hisense’s “Loads of Love” project has also collaborated with provincial governments in the Western Cape, Gauteng and Limpopo to donate washing machines, dryers, and other essential appliances to charities, and local hospitals, benefiting thousands of people. The children’s electrical safety campaign is a natural extension of this commitment, with plans to expand to more communities to protect South African children as they grow.
