South Africa’s beloved music powerhouse, DJ Zinhle, is stepping into an exciting new chapter, one that swaps turntables for table settings, and beats for beautifully seasoned meals. Known for her talent, ambition, and relatability, Zinhle has often joked about not being the most confident cook in the kitchen. And that is exactly what makes her the perfect fit as Knorr’s 2026 brand ambassador, stepping into her “Cooking Bestie” era, with Knorr as her wingman. Building on Knorr’s legacy of partnering with culturally relevant, music food and lifestyle personalities, DJ Zinhle joins the brand to show that with the right support, anyone can create delicious, flavourful meals no matter their starting point. The partnership goes beyond just food, it is about growth, confidence, and discovery. Over the coming months, audiences will follow DJ Zinhle on her journey as she explores the joy of cooking with Knorr. From elevating simple, everyday dishes to building confidence in the kitchen, she embraces a new form of creativity, one rooted in flavour, expression, and shared moments around the table.
As part of this journey, Knorr is inviting South Africans to not only watch, but to actively take part. Consumers stand a chance to win their share of R500 000.00 by joining the campaign and cooking along with Knorr at home.
To enter:
- Buy any 4x @Knorrflavour soups in-store
- WhatsApp your till slip to +27872651280 and follow the prompts
- Ts & Cs apply
This mechanic gives fans a simple and accessible way to be part of DJ Zinhle’s “Cooking Bestie” era, turning everyday meals into moments of flavour, creativity, and reward.
Sharing her excitement about the partnership, DJ Zinhle says: “I’m really excited to be partnering with Knorr on this journey. Cooking isn’t something I’ve always felt confident in, but that’s what makes this so special for me. I’m looking forward to learning, growing, and sharing the experience with my friends, my family, and my social media community, showing that you don’t have to be perfect to create something delicious.”
Speaking on the collaboration, Knorr South Africa’s Brand Lead Kerry Cuppasamy adds: “DJ Zinhle embodies everything Knorr stands for, authenticity, growth, and a genuine connection with South Africans. This partnership works so well because it is real. She is inviting people into her journey of building confidence in the kitchen, and that is exactly what Knorr aims to do, be the trusted partner that helps you create flavourful meals, no matter where you are on your cooking journey.”
Knorr South Africa’s Earned Media & Influencer Lead Laureen Nonhlanhla Mxoli adds: “We want all types of Newbie Cooks to feel confident when they step into the kitchen, turning anxious mealtimes into moments of delicious connections”
The partnership officially kicked off with an intimate dinner hosted by Knorr, a warm, candlelit evening shared with close friends, celebrating good food, great company, and the beginning of an exciting new journey. With Knorr as her trusted kitchen bestie, DJ Zinhle is ready to show South Africa that anyone can cook with confidence, all it takes is a little help to make every meal tastier, more #Ngqo.
