Curve Fragrances Partners With UFC Middleweight Champion

Curve Fragrances, proudly marketed by Elizabeth Arden, is excited to announce its partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa.

Curve Fragrances, proudly marketed by Elizabeth Arden, is excited to announce its partnership with UFC Middleweight Champion Dricus Du Plessis for its fragrance portfolio in South Africa. As the first South African to win a UFC Middleweight championship title, Dricus embodies Curve’s bold and confident spirit, living life on his own terms and pushing beyond boundaries.

 

He is the definition of what it means to be #ConfidentWithCurve. Life is full of curveballs, and how you handle them truly defines you.”— Maggie Wang, Head of Marketing, Elizabeth Arden & CDH Fragrances. Confident with Curve: A Fragrance for Those Who Own the Moment. Curve Fragrances is made for individuals who embrace life’s twists and turns—those who turn obstacles into opportunities and step into every moment with boldness.

The #ConfidentWithCurve movement celebrates people like Dricus, who continue to push their limits and inspire others to do the same.”Dricus Du Plessis represents everything Curve stands for—confidence, perseverance, and living boldly,” said Henry Shuttleworth, Managing Director, Revlon Group South Africa. “He is an athlete who doesn’t just fight battles in the Octagon but also challenges the limits of what’s possible, making him a natural fit for Curve Fragrances.”Dricus Du Plessis: Confidence is Earned

Africa’s first UFC Middleweight Champion. He has defended his title twice in a sport where dominance is never guaranteed. His journey has been extraordinary.
It’s about perseverance, resilience, and controlling your destiny. “Curve Fragrances stands for the same thing—embracing the journey, adapting, and owning the moment. That’s why I’m excited to be part of this movement.”

Curve Fragrances offers a collection of signature scents designed for those who shape their own stories. Whether stepping into the unknown or standing tall in the face of challenges, Curve is the fragrance for those who lead confidently.