Tuesday, 20 January 2026

Mitchum Unveils Its Best Innovation Yet

Say goodbye to compromise and hello to confidence that lasts. Mitchum, the trusted leader in high-performance antiperspirants, proudly announces the launch of its most advanced innovation to date, the new Mitchum Ultimate 72HR 100ml Roll-On.

This isn’t just a new product, it’s a whole new standard in odour protection. Designed for people who live boldly, move fiercely, and #DareToSweat, this game-changing roll-on redefines freshness, endurance, and confidence.

WHAT SETS IT APART

Engineered with double anti-odour protection, the Mitchum Ultimate 72HR 100ml Roll-On works both on your skin and your clothes, a first in the Mitchum range and a powerful differentiator in the category. No more worrying about sweat stains or unpleasant odour transferring onto your favourite outfit.

With its cutting-edge fabric technology, Mitchum Ultimate 100ml 72HR Roll-On provides invisible, breathable protection that lasts up to 72 hours even in South Africa’s high temperatures and active environments. Whether you’re powering through workouts, meetings, or long weekends away, this new roll-on keeps up with every beat of your lifestyle.

TRUST THEIR BEST PROTECTION YET!

  • Ultra-Powerful 72-Hour Odour Protection
  • Double Odour Defence: Skin + Clothes
  • Cutting Edge, Fresh Fabric Technology Prevents Odour Transfer to Clothing
  • Skin-Breathable, Water-Based Formula
  • Invisible Finish – No White Residue
  • Formulated Without Ethyl Alcohol
  • Dermatologist-Tested & Vegan-Friendly
  • Effective Even in High Temperatures
No gimmicks. Just real results that protect you and your wardrobe from odour, sweat, and discomfort. With six new expertly formulated variants, the Mitchum Ultimate 72HR 100ml Roll-On introduces a fragrance-forward range that elevates the everyday deodorant experience. Whether you lean bold and sporty or soft and floral, there’s a signature scent for you.

Female Scent Range

  • Floral Citrus – Sparkling notes of mandarin and grapefruit blend with jasmine, lily of the valley, vanilla and musk for a juicy, confident floral.
  • Cotton Burst – A fresh, cocooning bouquet of rose, jasmine, violet, and cotton flowers on a musky, comforting base.
  • Bright Floral – An addictive mix of bergamot, pear, jasmine, and almond blossom with a cosy praline and sandalwood base.

Male Scent Range

  • Active Ocean – Mint, eucalyptus, and citrus collide with herbal lavender and warm woods for the sporty and active man.
  • Forest Air – A blend of splashy citrus and ozonic accords meets aromatic lavender, mint, and patchouli, creating a clean, invigorating scent.
  • Bold Energy – A charismatic blend of bergamot, pineapple, geranium, cinnamon, and cedarwood for bold everyday energy.
With the Mitchum Ultimate 72HR 100ml Roll-On, you’re not just protected, you’re empowered to live without limits.

Recommended Retail Price: R82.99, Available Nationwide at all major retailers.

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