Media personality and businesswoman, Kim Jayde, is rounding off an already stellar 2025 with the premiere of the third season of her hit YouTube show, ‘Kickin’ It With Kim Jayde’. Following a year full of wins, from walking the red carpet at the London premiere of ‘Sinners’ and bagging multiple awards, to hosting influential panels at the Cannes International Festival of Creativity in France, Jayde shows no signs of slowing down.
Season three of ‘Kickin’ It with Kim Jayde’ officially launches on 6 November 2025, marking its status as the show’s first-ever international season. What began in the closet of South Africa’s ‘Sneaker Queen’ has now evolved, boasting a diverse, star-studded cast and being filmed across five major cities: New York, Los Angeles, Johannesburg, Cape Town, and Durban.
“Past seasons were focused on sneaker culture,” said Kim Jayde, “However, the show has evolved to focus more on profiling each of my notable guests and sharing their inspiring life stories and lessons.”
Jayde’s vision is clear: to deliver high-quality, entertaining content that is genuinely useful. “I didn’t want the show to be clickbait content. This show removes the gatekeeping of information about how to become successful in the industries of sport, fashion, and entertainment, passing on valuable, practical advice that viewers are able to apply in their lives. This is the kind of content I wish I could have watched when I was coming up in the industry.”
This ambitious international season is a year-long labour of love that is 100% independently financed by Jayde herself. Highlighting her commitment to empowering African talent, Jayde was intentional about using her own company, KJ Productions, and hiring only African creatives to work on the project.
“This international season is hosted, directed, produced, cast, and financed by yours truly, and is the work I am most proud of to date,” adds Jayde.
The cast features an extraordinary lineup of global and local power players, including:
- Karl Kani (International fashion designer who has worked with Tupac, Biggie, Aaliyah, and Ariana Grande)
- Jae Tips (Recording artist and founder of The Savior, and winner of Sneaker of the Year 2024)
- Edwina Findley (Award-winning actress, ‘Sheila’ on Netflix’s The Residence, and best-selling author)
- Aphelele Fassi (Springbok and Sharks rugby player)
- Jurenzo Julius (Sharks rugby player)
- Youngsta CPT (Rapper, songwriter, entrepreneur)
- Courtnaé Paul (5x South African breakdancing champion, DJ and entrepreneur)
- Paulina Lopez (Director of Marketing Footlocker USA)
- Kixie Jixie (Sneaker Queen of New York, entrepreneur and founder of ‘In Her Soles’ collective)
- DJ Will NYC (iHeartRadio DJ and entrepreneur)
Each episode dives deep into the mindset of success, exploring how global trailblazers built their careers, overcame challenges, and defined their legacy in industries that are constantly evolving.
Fans can expect brand-new episodes of ‘Kickin’ It with Kim Jayde’ to premiere every Thursday at 4pm CAT on Kim Jayde’s YouTube Channel.
