CEO of Icarus Media, Tandi Potgieter, has once again demonstrated her leadership in the digital marketing landscape, as her company has been named Best Social Media and Influencer Marketing Company in South Africa at the prestigious African Excellence Awards.
The African Excellence Awards celebrate businesses and individuals making a remarkable impact across the continent. Icarus Media’s win highlights its innovative approach to social media and influencer marketing, setting new standards for engagement, creativity, and brand impact.
“Receiving this award is a true honour and a reflection of the passion, creativity, and commitment that define Icarus Media,” said Tandi Potgieter. “Our team is dedicated to crafting compelling campaigns and delivering impactful results for our clients. This recognition reinforces our mission to lead with innovation and excellence.”
Under Potgieter’s leadership, Icarus Media has built a strong reputation for crafting compelling digital narratives and influencer collaborations that captivate audiences and elevate brands.
Beyond her role as CEO, Tandi Potgieter is a passionate advocate for female empowerment. As Communications Director of the Woman of Stature Awards South Africa, she plays a key role in the prestigious 10th annual Woman of Stature Awards Gala Dinner, taking place on Saturday, 12th April at the Indaba Hotel. This event will honour over 130 of South Africa’s most talented and influential women across multiple industries.
Tandi will serve as an adjudicator in three out of fourteen categories—Woman in Media, Woman in Beauty & Fashion, and Woman in Arts & Culture—alongside industry experts and celebrities, including the reigning Miss World South Africa, Mrs South Africa, Nicole Capper, Kovini Moodley, and auditors MGI RAS.
Further demonstrating her commitment to empowering women, Tandi is also Co-Director of the Mrs Soweto Female Empowerment Programme, alongside CEO & Founder Tshegofatso Mathe. Mrs Soweto, sponsored by Group1 Renault The Glen, takes place on Saturday, 15th March at the Soweto Theatre, celebrating and uplifting the mature women of Soweto.
In addition to these initiatives, Tandi will be hosting Brand Building Workshops with Kovini Moodley and Marika Opperman, with the first workshop scheduled for Saturday, 29th March at the stunning Hotel Sky.
A Dynamic Start to 2025
It has been an exciting start to the year for Tandi Potgieter. She will be appearing on Gesels with Leandie du Randt on Saturday, 1st March on VIA TV at 6 PM, discussing 2025 Colour Trends on behalf of her client, Versus Paint. Versus Paint is a proud sponsor of the Gesels TV segment Moves and Mimosas with Marika Opperman, as well as the SA Style Awards.
She will also feature on SABC 1’s The Chair, where presenter Madelein Smit assists in finding an outstanding Marketing Intern for Icarus Media.
Additionally, Tandi will be part of the upcoming season of Ster Status on E-TV, sharing her social media expertise with the finalists and guiding them on leveraging digital platforms for success.
Winning the African Excellence Award further cements Icarus Media’s position as an industry leader, showcasing its ability to adapt to the ever-evolving digital space while delivering exceptional value to clients.
