Travis Scott’s first move as Oakley Chief Visionary: the return of the Juliet

Oakley’s® most radical innovation returns with a reimagination of MUZM X-Metal
Juliet, available exclusively at the Oakley Japan Shibuya store as a special edition
limited release.

For his first order of business as Chief Visionary of Oakley, Travis Scott has hand-
selected the iconic fan favourite Juliet model to return. Reintroducing the coveted
design with new innovation, Juliet features a 25-piece blend of X-Metal® and art to fit
naturally around the skull with an adjustable frame, temple shocks and interchangeable nosebombs. Forged from liquid metal titanium alloy under extreme
conditions, the X-Metal frame meets contoured orbitals around pure Plutonite®
Prizm™ Polar lenses to retain the precise geometry of XYZ Optics®.

MUZM celebrates Oakley’s disruptive legacy and era-defining design that made its
past and continues to shape its future. Carefully selected from the archives and
infused with the latest innovations, MUZM drops are meant to elevate the physics of
design to art. A legendary innovation, reborn, Oakley MUZM X-Metal Juliet combines
the brand’s obsession with a pursuit of performance. The hyper-limited drop includes
each pair with a collector’s coin that is individually serialized.

“X-Metal is one of the best manifestations of the Oakley philosophy and creeds.
Especially the early versions. Juliet certainly lives up to those from design, R&D and
manufacturing,” said Brian Takumi, VP, Brand Soul & Creative.

The limited-edition Oakley MUZM X-Metal Juliet Prizm™ Ruby Polar will be
accessible through a launch day raffle exclusively at Oakley Shibuya store.

The Cactus Jack x Oakley MUZM X-Metal Juliet will be revealed in two distinct
editions (Prizm™ Violet Polarized & Prizm™ Snow Black) exclusively via
selected friends and family gifting to celebrate the brand’s Tokyo takeover and Travis
Scott’s recent appointment as Chief Visionary of Oakley.

Stay tuned to @Oakley and @OakleyJapan – full details on how to get in the mix
can be found at https://japan.oakley.com/store_customer/x-metal-juliet.php.

This is just phase one…stay tuned for more exclusive drops.

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