New Balance introduces new colourways of the ABZORB 2010, launching exclusively at JD Sports. Fronted by New Balance athlete and footballer Tim Weah, the campaign positions the silhouette at the intersection of sport and culture.
A fan-favourite for club and country, the Marseille-based New Yorker is known for his speed, versatility, and style. Tim’s dynamic creativity extends beyond the pitch, seamlessly translating to his talents as a musician and artist. The campaign spotlights this duality between his dedication to his craft alongside his passion for music. That same balance of premium performance and style defines the ABZORB 2010, making Tim a natural and authentic choice as the face of the campaign.
Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favourite lifestyle models. The ABZORB 2010 represents the most familiar visual, amongst the progressive designs of the ABZORB range, combining an exaggerated ABZORB sole unit with an upper inspired by popular 2000s era styles. The model offers a fresh aesthetic rooted in New Balance heritage and reimaged for modern day.
The new colourways (U2010424 – GREY MATTER / FAN BLUE, U20109T4 – NB NAVY / GREY MATTER, U20109GA – SEA SALT / TIMBERWOLF, U201019Z – HARBOR GREY / PEBBLE) launch exclusively at JD Sports in stores globally and online on July 26th, 2026, for a suggested retail price of R 3199.
